Madeleine Bovey- Head of Marketing and Salon Management Consultancy at WeLove Salons

With 20 years of experience under her belt, Madeleine has led sales and marketing for some of the most iconic brands including Coca-Cola, Grey Goose and Twinings, specialising in bringing luxury, premium brands’ long term visions to life in a creative and forward-thinking way. She is experienced in building collaborative relationships and more importantly, understanding what customers and clients really want. As part of the WeLove Salons team, Madeleine is dedicated to bringing her skills and experience to create industry-leading support to educate, inspire and enable every salon and stylist to be the best they can possibly be.